Privacy Policy

Who We Are

Water Taxi operates the website located at https://watertaxi.com and the Fort Lauderdale Water Taxi mobile application, referred to collectively in this Privacy Policy as the “Services.”

Throughout this Privacy Policy, “Water Taxi,” “we,” “us,” and “our” refer to Water Taxi.

We are committed to protecting your privacy and providing clear information about how we access, collect, use, store, and share information when you use our Services.

Information We Collect

The information we collect depends on how you interact with our website and mobile application.

We may collect information when you:

• Fill out a form on our website;
• Subscribe to a newsletter or other communication;
• Purchase tickets or other products;
• Create or use an account in the mobile application;
• Import or access Water Taxi passes;
• Use Water Taxi routes, stops, maps, schedules, or tracking features;
• Enable Cruise & Save proximity notifications;
• Contact Water Taxi for customer service or technical support; or
• Otherwise voluntarily provide information to us.

Personal Information You Provide Directly

Information you provide directly may include:

• Name;
• Email address;
• Phone number;
• Account information;
• Ticket, order, or pass information;
• Information submitted through contact forms;
• Communications with Water Taxi;
• Payment and transaction information; and
• Any other information you voluntarily provide.

Payment card information is processed by third-party payment processors. Water Taxi may receive transaction details, such as an order number, payment status, purchase amount, or the products or services purchased, but does not necessarily receive or retain your complete payment card number.

Information Collected Automatically

When you use our website or mobile application, certain information may be collected automatically, including:

• IP address;
• Browser type and version;
• Device type and operating system;
• Mobile application version;
• Device or application identifiers;
• Pages, screens, or features accessed;
• Dates and times of access;
• Referring website;
• App events, diagnostic information, and error logs;
• Cookie and analytics information; and
• Location or location-related information, when you have granted the relevant permission.

Mobile Application Location Data

The Fort Lauderdale Water Taxi mobile application may request access to your device’s approximate or precise location.

Location access is used only for features that require location information, as described below.

Water Taxi Map and Tracker Features

When you are actively using the mobile application, your location may be used to show your position relative to Water Taxi routes, stops, boats, and other map information.

This location access helps you understand where you are in relation to Water Taxi service.

Cruise & Save Proximity Notifications

Cruise & Save is an optional mobile application feature that provides notifications about participating businesses and nearby offers.

When you choose to enable Cruise & Save, the application may access your device’s location while the app is in the background, closed, or not actively in use.

Background location access is used to determine when your device enters the proximity area of a participating Cruise & Save location. This allows the application to send you a timely notification about a nearby participating business or offer.

The Cruise & Save feature may use geofencing or similar device-location services. Geofencing allows the mobile device to detect entry into a defined area around a participating location without requiring you to keep the application open.

Background location access is optional. Before requesting background location permission, the application provides an explanation of how the information will be used.

You may deny or revoke location permission at any time through your device settings. However, Cruise & Save proximity notifications may not function if the required location permission is disabled.

Location-Related Information We May Process

When you use Cruise & Save, the application and Water Taxi systems may process information such as:

• The participating Cruise & Save location or geofence entered;
• A location or deal identifier;
• The date and time of the proximity event;
• The approximate distance from a participating location;
• Whether the app was permitted to use location services;
• A mobile account, application, subscription, or device identifier;
• Whether you were eligible to receive an offer;
• Whether a notification was sent, suppressed, or failed;
• Notification delivery information;
• Information used to prevent duplicate or excessive notifications; and
• Diagnostic information needed to investigate technical issues.

The application may use precise device location to detect proximity events.

Water Taxi does not use Cruise & Save location information to create a continuously viewable history of your movements.

How We Use Information

We may use collected information to:

• Operate and maintain the website and mobile application;
• Provide Water Taxi route, stop, boat, map, and schedule information;
• Show your position relative to Water Taxi services;
• Provide Cruise & Save proximity notifications;
• Determine eligibility for promotions, passes, or offers;
• Prevent duplicate, repeated, or excessive notifications;
• Create and manage mobile application accounts;
• Import, display, and manage Water Taxi passes;
• Process purchases and transactions;
• Respond to questions and customer-service requests;
• Send service-related communications;
• Send marketing communications where permitted;
• Monitor and improve application and website performance;
• Diagnose errors, crashes, and delivery problems;
• Detect fraud, abuse, or security threats;
• Maintain the safety and integrity of our Services;
• Comply with legal and regulatory obligations; and
• Enforce our agreements and policies.

Cookies and Similar Technologies

We may use cookies and similar technologies on our website to:

• Operate website functionality;
• Maintain login sessions;
• Remember preferences;
• Understand website traffic and usage;
• Measure the effectiveness of content or campaigns;
• Improve our website and Services; and
• Detect security issues or misuse.

You can control or disable cookies through your browser settings. Disabling cookies may affect the operation of certain website features.

Analytics

We may use third-party analytics services, such as Google Analytics, to understand how visitors use our website and how users interact with our Services.

These services may collect information such as:

• IP address;
• Browser and device information;
• Pages or screens accessed;
• Usage activity;
• Referring website;
• Dates and times of visits; and
• Cookies or similar identifiers.

Analytics information may be used to assess performance, identify technical problems, and improve our Services.

Push Notifications

The mobile application may use push notifications to provide:

• Cruise & Save proximity notifications;
• Important account or pass information;
• Service updates; or
• Other application-related communications.

Push notification delivery may involve a third-party push notification provider and the notification services operated by Apple or Google.

Information processed for push notifications may include:

• A push subscription identifier;
• Device or application identifiers;
• Application version;
• Operating system;
• Notification delivery status;
• Mobile account identifier; and
• The content or category of a notification.

You may disable push notifications through your device settings. Disabling notifications may prevent you from receiving Cruise & Save offers or other app notifications.

Embedded Content From Other Websites

Pages on our website may include embedded content such as videos, images, maps, forms, or articles supplied by third parties.

Embedded content may behave as though you visited the third-party website directly.

Those third parties may collect information, place cookies, use tracking technologies, or monitor your interaction with the embedded content.

Their information practices are governed by their own privacy policies.

How We Share Information

We do not sell your personal information, including your location information.

We may share or allow information to be processed by service providers that assist us in operating our Services, including:

• Website and mobile application hosting providers;
• Cloud infrastructure providers;
• Payment processors;
• Ticketing and reservation providers;
• Mapping and device-location service providers;
• Push notification providers;
• Analytics providers;
• Email, SMS, and communications providers;
• Customer-service providers;
• Fraud prevention and security providers;
• Technical support providers; and
• Professional advisers such as accountants, insurers, auditors, and legal counsel.

These providers may process information only as necessary to provide their services to Water Taxi, subject to their contractual and legal obligations.

We may also disclose information:

• When required by law, subpoena, court order, or legal process;
• In response to a lawful request from law enforcement or a government authority;
• To investigate fraud, security incidents, or violations of our policies;
• To protect the rights, safety, or property of Water Taxi, our customers, or others;
• In connection with a merger, sale, financing, reorganization, or transfer of all or part of our business; or
• With your consent or at your direction.

Third-Party Services

Our Services may rely on third-party technologies and service providers, including:

• Apple services;
• Google services;
• Mapping and location platforms;
• Push notification platforms;
• Ticketing and reservation systems;
• Payment processors;
• Analytics services; and
• Website or application hosting providers.

These third parties may receive information necessary to provide their services and may independently collect information according to their own privacy policies.

How Long We Retain Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing the Services, supporting customers, maintaining security, complying with legal obligations, resolving disputes, and enforcing agreements.

Retention periods may vary depending on the type of information.

For example:

• Contact form submissions may be retained for customer-service and business purposes;
• Account information may be retained while an account remains active and for a reasonable period afterward;
• Transaction information may be retained for accounting, tax, fraud-prevention, and legal purposes;
• Ticket, order, and pass information may be retained as necessary to provide customer service and verify eligibility;
• Location-related proximity events and notification records may be retained for as long as reasonably necessary to operate, secure, troubleshoot, and evaluate Cruise & Save;
• Diagnostic and technical logs may be retained for a limited period appropriate to security and troubleshooting needs; and
• Information subject to a legal obligation or dispute may be retained for the required period.

We may retain aggregated or de-identified information that can no longer reasonably be linked to an identifiable person.

Your Choices and Rights

Depending on applicable law, you may have the right to request:

• A copy of the personal information we hold about you;
• Correction of inaccurate or incomplete information;
• Deletion of your personal information;
• Restriction of certain processing;
• Withdrawal of consent;
• Information about how your data has been used or shared; or
• Closure or deletion of your mobile application account.

Certain information may be retained when required for legal, administrative, accounting, fraud-prevention, security, or contractual purposes.

To submit a privacy request, contact us at info@watertaxi.com.

We may need to verify your identity before completing a request.

Location Permission Controls

You can control location access through your mobile device settings.

Depending on your device, available choices may include:

• Do not allow;
• Allow only while using the app;
• Ask every time;
• Allow approximate location;
• Allow precise location; or
• Allow all the time.

Disabling background or precise location may prevent Cruise & Save proximity notifications from operating properly.

You can continue using other portions of the mobile application even when Cruise & Save location access is disabled, although some map or location-related features may be limited.

Push Notification Controls

You can disable push notifications through your mobile device settings.

You may also be able to change notification preferences within the mobile application.

Disabling notifications will not necessarily disable location permission. To fully disable Cruise & Save proximity detection, you should also disable the applicable location permission or Cruise & Save feature.

Account Deletion

Users with a mobile application account may request deletion of their account and associated personal information by contacting:

info@watertaxi.com

Please include sufficient information for us to identify the account associated with the request.

We may need to verify your identity before processing an account-deletion request.

When a verified account-deletion request is received, we will delete or de-identify personal information associated with the account as required by applicable law.

We may retain information that we are legally required or permitted to retain, including transaction records, fraud-prevention records, security logs, accounting records, and records needed to resolve disputes or protect our legal rights.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from:

• Unauthorized access;
• Loss;
• Misuse;
• Alteration;
• Disclosure; and
• Destruction.

However, no website, application, network, transmission method, or storage system can be guaranteed to be completely secure.

International Data Processing

Water Taxi and its service providers may process information outside your state, province, or country of residence.

Privacy and data-protection laws in those locations may differ from the laws where you live.

Where required, we take reasonable steps to ensure that information is handled in accordance with applicable privacy and data-protection laws.

Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If you believe that a child under 13 has provided personal information to us, please contact us so that we can review and, where appropriate, delete the information.

Links to Third-Party Websites

Our Services may contain links to websites or services operated by third parties.

Water Taxi is not responsible for the privacy, security, content, or practices of third-party websites or services.

We encourage you to review the privacy policies of any third-party services you use.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

• Changes to our Services;
• Changes to our information practices;
• New technologies or service providers;
• Legal or regulatory requirements; or
• Other operational reasons.

When we make changes, we will post the updated Privacy Policy and revise the “Last Updated” date at the top of this page.

Material changes may also be communicated through the website, mobile application, or another appropriate method.

Contact Us

For questions, requests, or concerns regarding this Privacy Policy or Water Taxi’s privacy practices, contact:

Water Taxi
1366 SE 17th Street
Fort Lauderdale, FL 33316
United States

Email: info@watertaxi.com